📈 “Anger, irritation or ecstasy”: what is shock advertising

🖊 Large brands can afford to run advertising campaigns through traditional marketing methods, but if you are a startup with limited time and funds, take a closer look at the aggressive marketing method.

🖊 Shock advertising works on a physiological level, reinforcing what is seen with the release of adrenaline, cortisol or serotonin. This includes both strong feelings (strong visuals and sound effects) and the effect of surprise (advertising includes elements of surprise).

🖊 An example of such an advertising campaign is anti-smoking advertising: inside they show shocking and disturbing images of what happens to smokers, which effectively warns about the risks and harms of smoking.‌‌