⚒ 5 practical tips for business during a crisis
Advice one: wind down your business.
📌 Do not confuse this advice with a call to leave the business. If the number of clients decreases, then it is logical to temporarily reduce production volumes. This will give you the opportunity to save on wages, raw materials, taxes, transportation costs and much more. And then - wait. As soon as demand goes up, you can start your business at full capacity again.
Tip two: save money.
📌 In a crisis, not only people, but also companies have to save. Calculate, perhaps moving to a cheaper office or reducing the mileage of company vehicles will allow you to survive the crisis more confidently. The main emphasis in saving should be placed on production. Remember that in times of crisis, when the wealth of buyers has fallen, price will always be in the first place when choosing from products of competing companies. Even at the expense of quality.
Tip three: get rid of unnecessary things.
📌 There are certain cost items in every company that during a crisis can be significantly reduced or abandoned altogether. Do not refuse advertising under any circumstances. Consider budget-friendly advertising methods. There are a lot of them. More than a hundred species. Test it. You will definitely find a better option for your company.
Tip four: defend yourself.
📌 The crisis carries many negative consequences and can present an unpleasant surprise at any time in the form of another collapse of the ruble, a sudden increase in prices or bankruptcy of the bank in which you are served. You can always protect yourself from such problems. Firstly, legally. For example, you can specify in a long-term contract price changes that depend on exchange rate differences if your company is heavily dependent on imports. Secondly, economically, by transferring the company's assets into reliable savings (foreign currency, securities and even precious metals).
Tip five: use the crisis.
📌 The financial crisis is an excellent platform for the growth of your company. In fact, it is during such periods that the market is redistributed. Right now you can create an excellent foundation in order to “shoot” after the end of the crisis, becoming a new leader in your industry. The main thing is not to miss the moment. In addition, you can use other moments of the crisis to your advantage, such as cheaper labor. In a crisis, you can often hire two of the same quality for the salary of one worker. Benefits can always be found.