GAMBLING CREATIVES THAT CONVERT
The better the creative, the higher the CTR. It’s the first step of the funnel—no clicks, no installs, no deposits. Let’s break down which formats work best and why.
🏆Video Ads – Movement and dynamic visuals grab attention. Showcasing big wins and bonuses sparks emotions and makes users want to try.
Best practices:
• Footage of slot machines or live casino games
• Winning moments: jackpots, big payouts, bonuses
• Urgency triggers: “Grab your bonus in 10 minutes!”
⚠️ Follow platform rules to avoid bans. Facebook dislikes direct money calls, so avoid phrases like “Bet now!”
🏆Static Banners – Easy to adapt for different placements (feeds, stories, display ads).
Best practices:
• Bold, eye-catching numbers (bonuses, cashback percentages)
• Localized elements to connect with your audience
• Short & clear headlines: “Play & Win!”
🏆GIFs & Animation – Motion-driven, but lighter than video. Works great on socials and landing pages.
Best practices:
• Flashing slot reels
• Coin, bonus, or jackpot animations
• Countdown timers to create urgency
🏆Push Notifications – Directly on the user’s screen, feels exclusive & personal.
Examples:
• “Exclusive for you: 100 free spins today!”
• “You’re one step away from a big win—try now!”
Creativity makes the difference—test, analyze, and scale what work
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