There were some good reports/benchmarks recently:
- 2025 Mobile Gaming Benchmarks by gameanalytics
- 2025: State of Gaming & Influencer Marketing report by aaagncy
- Digital 2025: Global Overview Report by datareportal
- The State of Video Gaming in 2025

Balancy is teaming up with Sergei Vasiuk for a webinar to talk about a successful live service game. February 27, 2025 03:00 PM (UTC).

Also, we are giving away 2 copies of the book about LiveOps, you just need to like and comment under the post 😎

#Balancy

Amazon is shutting down its app store on Android, they want «to focus their efforts on the Appstore experience on their own devices» 🤔
- Starting August 20, 2025, you will no longer have access to the Amazon Appstore on your Android device
- Coins digital currency will be refunded

Looks like they have a really small amount of users on Android using Amazon store, that it doesn't make sense to support it.

Aptoide, alternative App Store, fully launches across EU. It was in beta since June 2024.

It's been a while since the first version of branches was rolled out, but we've finally completed the visual update for this functionality.

Now, navigating the deploy page across branch intersections and tracking changes will be much easier.

We’ll continue improving this page in the near future. Among others the most requested thing is the ability to search for changes by a specific document or template.

We’d love to hear your feedback and suggestions! 🙂

Also, check docs about branches.

#Balancy

We have been actively working on the C++ version of the plugin/SDK for Balancy for some time. There were many reasons:
1. The ability to use it with other engines, not just Unity
2. Speedup
3. A universal core, on top of which only wrappers and bridges have to be written
4. Based on experience and feedback, make key architectural improvements

And so, to begin with, we made a version of the SDK for games created on Cocos Creator and TypeScript. This is an early version, so we are looking for those who are ready to test it and give feedback. You can try it for free until June 1, 2025.

We will be happy to see new clients 😊

#Balancy