How to become a blogger?

We’re continuing our series on one of the most frequently asked topics! From now on, you can find all these posts under the hashtag #startablog

Part 3: Visual branding for your blog

Last time, we covered how to choose your blog’s main themes and categories. Today, let’s talk about the visual aspect.

What’s included in your blog’s visual branding?

▫️ Profile picture
▫️ Story highlights covers
▫️ Overall visual style
▫️ Story design
▫️ Reels covers

The key rules of visual branding ↓

⚪️ Find your style

There are a few ways to do this:
First, go through your following list—unfollow bloggers whose content doesn’t resonate with you, and follow those whose style you genuinely enjoy.

Next, take a look at your surroundings—your home, city, favorite locations, and even your wardrobe. This will help you identify the main colours for your blog.

⚪️ Create a visual concept

Once you’ve chosen your colour palette, think through other visual details—emojis, icons, stickers, and unique design elements.

Write everything down in a note or, even better, create a separate file. This will keep all the key elements of your branding in one place.

⚪️ Remember, your visual style isn’t set in stone

Your branding can evolve—at least every season! Don’t feel like you can never change what you create now.

Even if you adjust your colour palette or other details, your unique touch will remain, and your audience will still recognize you 🤍

📹 Photo editing tutorial on our YouTube channel

Watch the video

#photoediting #editing

Fonts for your content🤍

Font files will be shared in the comments.

Download instructions

#fonts #handwriting #handwritten #fontsforheading

How to choose colours for your blog?

In previous posts, we talked about the importance of anchoring your audience to a specific colour in your blog.

Naturally, you might be wondering—how do you choose the right colour?

Here are a few recommendations:

🐚 Start with colours you like

Explore their meanings and see if they align with the message you want to convey in your blog.

🐚 Focus on the emotions and ideas you want to express

A color psychology guide can help you choose a shade that reflects your brand’s essence.

🐚 Look at your surroundings

Pay attention to the dominant colours around you. The more objects you have in a certain colour, the easier it will be to incorporate them into your content.

🦪Final thoughts: If your goal is to communicate a specific message through your content, we recommend focusing on the first two options.

#blogtips #blogging #branding #colour

How to anchor your audience with colour in social media?

Just two days ago, we shared a useful post about why anchoring your audience to a specific colour matters and what benefits it brings.

Now, let’s break down how to anchor your audience with colour:

🎀 Choosing the right colour

It’s important to understand how colours influence perception. Research which colours best resonate with your target audience and align with your brand’s theme.

🎀 Using your colour across social media

Apply your chosen colour consistently across all platforms—from your logo to social media, website, and even in clothing or objects that appear in your stories.

Repeatedly using the same colour strengthens visual identity and builds strong associations with your brand.

🎀 Branding with colour

If your brand or blog has signature elements, stickers, or props, incorporate your colour into them to reinforce recognition.

🎀 Adapting to change

Keep an eye on audience preferences and adjust your colour palette if needed.
Trends evolve, and your ability to adapt helps maintain engagement. Even major brands update their branding and colour schemes over time.

🤎Final thoughts: Anchoring your audience to a specific colour isn’t just about picking a shade—it’s a strategic approach that requires consistency and time.

#bloggingtips #blogging

Free alternative to Tezza’s filter 🪩

Here’s our favorite preset lately—it’s almost identical to "Truffle" from Tezza.

App: Lightroom
Free Preset: Crunchy

We recommend “Create a preset” in your Lightroom app so you don’t lose it.

Drop your photos using this preset in the comments—we’d love to see them🩶

Instructions how to download the presets from this channel

The preset is in the comments ↓

#photoediting #presets

Why anchor your audience to a specific colour in social media?🔗

In the world of design, colour isn’t just decoration—it shapes perception, triggers emotions, and can deeply influence audience behavior.

So why is it worth anchoring your audience to a specific colour?

▫️Brand Identity
Colour is one of the first things people remember about your brand. A bold, recognizable colour helps you stand out from competitors and build a unique visual style.

▫️ Emotional Connection
The right colours evoke emotions and associations, creating a deeper bond between your brand and your audience.

▫️ Setting the Mood
Colours set the tone and atmosphere. Warm shades create coziness, while cooler tones bring a sense of calm.

Choosing the right colour palette helps shape how your audience feels and interacts with your content.

⚪️Final thoughts: Anchoring your audience to a specific colour in your social media design is a powerful tool.

It strengthens your brand, creates emotional impact, and most importantly—makes you unforgettable.

How to make your visual content truly reflect you⚪️

▫️ Figure out what YOU love.

What’s your aesthetic? Do you want your profile to be bright, neutral, or moody? What vibe do you want to give off? What truly reflects YOU?

▫️ Look at your surroundings.

Your style, your home, your wardrobe—use what’s already in your life! It’s easier to create content that feels natural instead of forcing a pink theme when you don’t even own anything pink.

▫️ Train your eye.

Pay attention to visuals that inspire you. Save posts, analyze what you love, notice colors and details.

▫️ Practice, practice, practice.

Try recreating references, improve your photo and video skills—your unique style comes with time and experience!

▫️ Take LOTS of content.

Different angles, perspectives, details, close-ups. This keeps your feed dynamic and engaging.

And remember—visual style is a skill you develop! No one is born knowing how to take perfect photos or instantly understanding their aesthetic.

Just start, and your style will find you 🤍

#feedtips #feedplanning #instagramfeed