✈️ 5 steps to creating sustainable demand for an atypical product

Step 1. Detailed analysis of the target audience.
▪️In any strategic planning, it is important to know who we are trying to connect with.

Step 2. It is necessary to determine the target audience.
▪️If, for example, we talk about fur coats, then this is basically outerwear, that is, the topic is interesting to everyone who needs it in one form or another.

Step 3. Close interaction with the target audience.
▪️To promote an atypical product, you will need a large amount of trust.

Step 4. Create a provocation.
▪️An atypical product most likely evokes mixed feelings in people.

Step 5: Create a mission.
▪️Today it is not enough to simply sell goods or services. Effective communication will happen where people can join in with some higher purpose.‌‌